Welcome to Persuading For Profits!

Persuading For Profits

A sales-focused podcast hosted by Brent Hoodenpyle, a Texas-based digital marketing and sales specialist with over twenty years of experience working with a wide range of companies to improve their digital stats and revenue.  

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Recent Episodes

The Ice Cream Funnel with Martin Messier
Jan. 15, 2026

The Ice Cream Funnel with Martin Messier

In this episode of Persuading for Profits, host Brent Hoodenpyle interviews Martin Messier, an integrated strategist and entrepreneur. They discuss Martin's journey from founding a successful chain of Brazilian bakeries to de...
White Collar Prospecting with Shane Nichols
Dec. 12, 2025

White Collar Prospecting with Shane Nichols

Host Brent Hoodenpyle interviews sales and marketing consultant, Shane Nichols, author of the book "White Collar Prospecting." The conversation centers on modern B2B sales challenges, particularly the difficulty of securing initial appointments due to market saturation and noise. Nichols outlines a…
How to Get Powerful Testimonials That Sell — with Tommi Murshed-Parrish
Oct. 31, 2025

How to Get Powerful Testimonials That Sell — with Tommi Murshed-Parrish

In this conversation, Brent Hoodenpyle discusses the impact of online reviews and testimonials in today's digital landscape. He highlights how consumers are becoming more adept at interpreting reviews and distinguishing authe...
Positioning for Success in the Marketplace
Oct. 17, 2025

Positioning for Success in the Marketplace

In this episode of "Persuading for Profits" host Brent Hoodenpyle focuses on the crucial interplay between sales and marketing, particularly the importance of proper market positioning for businesses. He draws an analogy between sales and marketing and offense and defense in football, arguing that …
Mastering LinkedIn with Al Kushner
Oct. 3, 2025

Mastering LinkedIn with Al Kushner

In this episode of the Sales and Persuasion podcast, host Brent Hoodenpyle interviews Al Kushner , a LinkedIn growth strategist and author of 'AI LinkedIn Advantage.' They discuss the evolution of LinkedIn, the importance of ...
Sales Tips from Barry LaBov, Robert Herbst and Alex Hormozi
Sept. 26, 2025

Sales Tips from Barry LaBov, Robert Herbst and Alex Hormozi

In this episode of Persuading for Profits, host Brent Hoodenpyle shares valuable insights from previous guests, emphasizing the importance of mentorship, differentiation, honesty, and effective communication in sales. He disc...